The trouble is, that even those who don't technically fear public speaking, do fear saying something unprofessional. And it's understandable. If speaking in public isn't an environment you swim about in day-to-day, your nerves will be heightened by the task. You already feel pretty silly standing up to talk, your brain then chips in with a resounding 'No!' and there's that voice inside your head dying to tell you how much people are judging you. 'Don't do anything different and for god's sake, be professional.'
This desire to be professional leads to us giving exactly the same presentation as everyone else (you know the one: a powerpoint with four neat bullets down the side and a picture in the right hand corner). If professional is to fit right in with what everyone else is saying - job done. If professional is to be bland, then another job done.
But wait a minute. How many of those 'professional' presentations have you sat through? You probably don't have enough fingers. And how many of them can you remember in any detail? Do you even need any fingers to count those? Speakers who focus on being professional and mild, are in fact doing everyone in the room a disservice. Far from being pleasant and inoffensive to listen to, they are subjecting their audience to a presentation which they won't remember and their organisation is losing ground to organisations where the presenters make their message stick.
So what does it take to make your message stick?
There are three broad areas to consider to make your message stand out. Take a look at each of these below and see which you use and how you could use them differently to engage your audience.
1) Visual aids
How you use your powerpoint, flipchart, props, or physical space to engage, or disengage your audience. Do you ever do a presentation without powerpoint? What if you pre-prepared a flipchart or powerpoint with no words- only pictures and numbers?
2) 'Verbal aids'
The nuggets of gold that come out of your mouth. These could be metaphors, poems, a personal story, a famous example, a joke, quotes, powerful facts, collections of three or buzz phrases to repeat. These all add variety, depth and emotional buy-in to a presentation. They also provide a good opportunity for you to stimulate both the left, logical part of the brain and the right through powerful evidence, emotional part of the brain through rapport-building stories.
3) Interactivity
My personal favourite is to get audiences involved in information as people far & wide learn best by doing. This could be something so simple as a brainstorm, or elaborate like a challenge, quiz, team game, or role play. With any interactivity, make sure that your full energy goes behind the task, so as to motivate others to get involved.
But before you run off and play, remember the "RULE" of memorability. To be successful, any visual, verbal or interactive 'nugget' that you slot into your presentation should be:
R - Relevant
Somewhere along the line, we were told to "start with a joke." This is like saying "Start with something to distract the audience, then you can get into the really boring bit." Any tool that you use should link clearly to your message, rather than pulling away from it.
U - Unusual
The unusual or unexpected often has the effect of tricking the brain out of its stereotypes and leads to the creation of new neural pathways. This means more learning which is retained for a longer period of time.
L - Learning
The best nuggets usually take the audience forwards and teach them something new. Give your audience insight and they'll see you as an expert in your field. Repeating or reiterating key learning points reinforces them.
E - Exciting
It's not to say that you have to have your audience leaping out of their seats with thrills, but a good nugget excites, or stimulates a part of the audience's mind - whether it's their imagination, their motivation, or their logical mind. You're looking to create "ooh" and "ahah!" moments with what you say, show and do.
Stick to these rules and your presentations will start to stick. Next time you do a presentation, pick a new nugget and give it the "RULE" treatment. Give yourself permission to experiment.
For more information on how to progress with your public speaking through a coaching programme please take a peek at Ginger Training & Coaching's public speaking programme.
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Public Speaking with Wings e-book
Grim Gestures - the top 10 gestures mistakes
Awareness- the first tool to outstanding public speaking
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